Web Design and Digital Marketing – 2020
Digital marketing in today’s world is all about giving your business an online presence using a variety of different strategies. Spreading brand awareness with an appealing and engaging website, utilizing mixed media, SEO and a variety of social media applications are just a few components of a robust digital marketing strategy. Are you ready for a new digital strategy? Is it time to change your current digital strategy? Below are just a few of the web and digital marketing services available:
Website Design and Development
Responsive, clean and modern designs to give your customers a great website experience. Simple effective navigation and clear content to ensure customers find the information they need, without the fluff.
Get social with your customers! Integrate Social Media platforms they are visiting and using. Social media is also an inexpensive and great way to advertise your products and services to your customers.
Search Engine Optimization
Search Engine Optimization for your market. Organically increase both the quality and the quantity of your website traffic and generate the right kind of leads and sales.
Content is important! Useful, relevant content will help you gain higher search positioning, grow brand awareness, attract new customers and also strengthen and retain customer relationships.
Proud to help small local business with website design and optimization to power their growth.
Experience. Powerful and reliable tools. Good digital health.
A website is the digital face of a company. Your site should have an attractive, eye-catching design with optimized content to draw searchers and potential customers in. Relevant content, easy navigation and speed and responsiveness across all devices helps keep customers on your website. Your social media presence should be relevant and targeted for optimal digital health. Is your digital presence in good health?
Common Website and Digital Questions
Yes! Gone are the days of browsing the web only from a desktop computer. With the rise in the use of mobile and tablet devices, a website must offer a clear and optimized browsing experience on all devices. Your website must be designed to be responsive across all devices and platforms.
SEO will help your website (and thus your business) organically rise in the rankings of the search engine results pages (SERPs) without the need for paid placement advertising. By using best practice strategies such as creating relevant content and keyword/keyword phrase targeting, your website will deliver quality results to the search engines (Google, Yahoo and Bing for example). The search engines index and present web pages to the searcher. An optimized website will deliver organic, quality results to people who are searching for your type of business and/or product. SEO is done for both those searching and for the search engines that index and present search results.
Keyword research helps to determine what people are searching for, how they are searching for it and helps us know the best format to present the information they want. Understanding your audience and using keywords to target your audience will not only help your audience find you, but will also help the search engines rank your site higher.
You absolutely need website hosting even if you have a domain name already. Website hosting is a service that provides a place where all of your website’s files and media are stored. You may already have a domain name (for example, mywebsite.com) but you still need to have hosting. Think of it this way; the domain name and URL is the road and the website hosting is the vehicle that holds all the files (passengers) for your websites. When someone types in the domain, www.mywebsite.com, the vehicle starts up and the files and media are delivered to the screen.